To be, or Not to be

A bit heated debate is running over Crisscross News Japan, in which this picture of billboard, Sony has pulled this Dutch billboard ad for the new white version of its PlayStation Portable game console, is racist or not.

To me, this ad is a bit offensive billboard ad with contrast between black and white. The ad copy “Portable white is coming” makes the picture more offensive. And I’m sure this ad campaign created more than one picture and targeted only for European market, or for Japan and other Asian market, otherwise it would be very controversial ad in North American (Canada & U.S.) market.

But same questions has risen as others did on the board. What if it was a white model grabbing another white model exactly the same pose? What if it was a white model caressing by a black model? What if it was white male model with black male model, or female…What if? What if?

And it wouldn’t give any attention to the public audiences if the actual “White” & “Black” portable playstaion (PSP) shown on the board, definitely.


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